National Employers Resource Alliance

This 8-page pocket brochure was created to head up NERA's business to business Direct Mail campaign. Being in the market of helping small companies through tough legal issues, the concept driving the piece became "Finding your way through the maze." The design easily followed.

What also followed was a series of inserts for the direct mail piece as well as multilingual brochures and magazine ads.

Designer's note: All pieces were printed using a time-consuming and difficult process in Photoshop called multi-channeling. This process prohibits use of layers, but allows for the assigning of precise pantone colors for print.